Favicons are those little icons you see in your browser tabs. When you have lots of open tabs in your browser it helps you recognize and find the page you were looking for. They are important for your branding, even more so, because Google recently decided to add them to the mobile search results. So, let’s take a closer look at those little icons and your branding here!
Communication is hard enough--don't get people tuning out by using this jargon. Overusing business jargon and buzzwords defeats any of that effort. It undermines your credibility as a leader, makes you sound like a mouthpiece spouting off the equivalent of business advice from a billboard, and just plain makes people not like you.