For the greater part, company logos help connect with audiences and consumers at large, without the need to mention the business name. Think of the famous Apple logo with a bite taken out of the apple or the golden arches of McDonald. They readily conjure the image of the brand as a reputed and trusted name in their field.
What’s even more interesting, all of the aforementioned brands carefully invested a significant amount on their brand identity realising the potential of it. Today, most of these brands are worth billions of dollars.
According to the Edelman Trust Barometer Special Report (2019), more than 80 percent consumers held brand trust as one of the t