Iconic London Underground logo gets a makeover

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Bentley Brayant Creative Communication News   •   December 17, 2019

New Pan African designs take over Westminster station.

The London Underground symbol is an iconic piece of logo design. The red and blue bar and circle roundel has been around since 1908. But visitors to London’s Westminster Underground station can now see a reimagined version of the transit symbol courtesy of British-Ghanaian artist Larry Achiampong.

The eight new designs – under the banner Pan African Flag for the Relic Travellers’ Alliance 2019 – were commissioned by Art on the Underground, a visual arts showcase funded by Transport for London. The designs are part of the ‘2019 – On Edge’ series and if you want to get a closer look at the artwork you have until the end of February 2020, when the project comes to an end.

Logo-London Underground

(Image credit: GG Archard/© Larry Achiampong/courtesy of the Artist & Copperfield, London)

Achiampong chose to focus on Pan African colours – green, black, and red – that speak symbolically to various African identities. The colours represent the land, the people and the struggles that the African continent has endured, while gold was chosen to represent a new day and prosperity.

Beyond the colour palette, the redesign builds on the artist’s concept of Sanko-time. For those who don’t know, Sanko-time is based in the Ashanti word ‘sankofa’. This alludes to using the past to prepare for the future. And, the project takes a closer look at African mythologies and their relationship to science fiction.

It’s an interesting concept, but what do people think of Achiampong’s redesigns? Instagram account londonist_com asked, “Artist Larry Achiampong has given the roundels at Westminster a pan-African makeover. What do you make of them?”