Bentley Brayant Creative Communication News • August 2, 2017
Goodenough College is an Award-winning postgraduate residence in London. In addition to providing residential accommodation for postgraduates from the UK and all over the world who are studying in London. Goodenough College doubles as a private events venue.
The college recently devised its new spring/summer menus. We were tasked with creating artwork that could double as both an online and print brochure. The menu list was quite extensive with a total of 14 menus. Part of the brief was for each of the different menus to have the ability to stand independently. We were also to maintain their existing brand look and feel.
What we did
Analysing every aspect of the design, we balanced the use of negative space in order to showcase the images. We presented an easy on the eye layout. Whilst maintaining their existing brand guidelines and making sure the design didn’t look cluttered.