Project Description
Brand Campaign for MTV hit series Shuga
360 CAMPAIGN CENTRED ON A GROUND BREAKING TV SERIES
Brief
Shuga is a ground-breaking 360-degree mass-media behaviour-change campaign that aims to improve the sexual and reproductive health of young people a part of the MTV Networks social responsibility program.
The campaign is driven by awarding-winning TV series and encompasses innovative radio, digital, social media, and mobile elements. Shuga fuses sexual-health messaging with gripping storylines, exploring the issues of sexual relationships between young people.
Our role in the campaign was to develop and create the DVD cover and campaign materials for the first 2 episodes, following their already existing brand guidelines.
Print Design Services
Branding
Our Approach
As this was an on going project we worked on several campaign materials which included DVD and CD cover artwork, posters, brochures, flyers, booklets and one sheets. We also managed the production of the DVD Boxsets.
Leading on from this project we have worked on several other MTV ignite campaigns focusing on drugs and child trafficking in eastern Europe.
Print Design Services
Print Production
DVD duplication and Production
Branding
