Goodenough College is an Award-winning postgraduate residence in London. In addition to providing residential accommodation for postgraduates from the UK and all over the world who are studying in London, they are also a private events venue.
Having recently devised their new spring/summer menus they wanted artwork for them that could double both as an online and print brochure.
Their menu list was quite extensive with a total of 14 menus, with the ability for each menu to be chopped up and saved as an independent pdf. The brief was to maintain their existing look and feel.
Analysing every aspect of the design, we balanced the use of negative space in order to showcase the images. We presented an easy on the eye layout whilst maintaining their existing brand guidelines.
IGO Group Brand IdentityTau_Bentley2020-05-26T17:47:17+00:00